Medusa Milkshakes

Another brand identity project using the name Medusa - this time for a Milkshake shop. Recently I have noticed a lot of Milkshake places, like Shake Shack, Shake Shed, etc, but none of them really stand out brand-wise. They all seem to have very similar names, and when I see a milkshake shop I never know if I've been in one before because their names just don't stand out in my head.

I named my brand Medusa Milkshakes, and use a friendly cow logo. I came up with the idea for having very customizable milkshakes using a sticker system. Customers would pick up a cup in their chosen size, and put stickers on to show what flavours they would like. They would then take that to the till, where it would be filled with the flavour combinations of their choice. The stickers could also be kept and used to fill a sticker book - which could then entitle the customer to a free milkshake once completed.

Medusa Wine

This was my first brief of my second year - the task was to create 4 different brands using one Greek name. I chose Medusa, and decided to create a wine brand. I had noticed that when you go to the supermarket, all the wine bottles look very similar in design. When I choose a wine, the lable plays an important part as you never really know what it is going to taste like unless you've had it before, so I usually pick one with a design I like.

I decided to create a unique range of wines which would really stand out from the rest. I focused on the myth of Medusa, and how her gaze turned people into stone. To represent this I used a powerful looking eye as the logo, and designed the bottles so that they look as though they have been turned to stone. Different types of stone represent different flavours and types of wine.